India’s biggest online retail firm Flipkart intends to hold its yearly flagship Big Billion Days purchase from 20 to 24 September this calendar year, also aims to significantly more than double sales from the five-day event compared to last year.
This will probably be the fourth edition of Flipkart’s Big Billion Days sale, which had been first launched from the e-commerce firm in October 2014 and was partly inspired from the Singles Day sale which is held by China’s Alibaba team every calendar year.
During the five-day event, Flipkart is predicted to woo new customers with deep discounts, no-cost EMIs along with other new offers like debit card EMIs.
Arch rival Amazon India is also expected to hold its Great Indian Sale round an identical time in September in what will soon be the biggest showdown in Indian e-commerce, which has effectively converted into a two-horse race among Flipkart along with also the American e commerce giant.
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According to a top business executive, Flipkart will aim to grow sales by “2 to 3 times” in comparison to past year’s numbers. This past calendar year, Flipkart experienced established product earnings of at least Rs3,000 crore (or close to £ 500 million) during the five-day function, Mint documented about 8 October 2016.
That would imply that Flipkart is aiming to touch earnings of around Rs6,000-9,000 crore (approximately $1-1.5 billion) during the five-day function this year. If Flipkart does figure out how to hit those ambitious targets, or possibly get near to all those amounts, it might put Big Billion Days in the same league while the Singles Day sale.
“The Big Billion Days numbers that we’re looking for this year–coming to the back of past yr which itself was a very powerful BBD–we’re talking about a (figure that is) 2x to 3x of the,” said Smrithi Ravichandran, ” a senior director at Flipkart. She, however, declined to discuss the exact product sales figures that Flipkart is targeting during Big Billion Days 2017.
“We’re in an industry in which the competition is cutthroat also it is effectively a fight among two gamers… you would like to ensure that people widen our gap with all our closest competitor,” Ravichandran added.
Sales during Big Billion Days would mainly be driven by critical categories including as smartphones, substantial appliances and also the newly launched furniture business, as well as fashion in which Flipkart is currently a market leader, including sales from its Myntra and Jabong units, Ravichandran said.
“We’re hiring rapidly on both the customer service front in addition to the distribution chain side (for BBD)… a whole lot of the hiring will not only function as BBD, but in addition for a lot of new differentiated offerings which people will kick off post-BBD.”
Buoyed by its gigantic fundraising in April and July as it collectively raised close to £ 3 billion, Flipkart is nonetheless again anticipated to guess the house on Big Billion Days as it appears to widen its lead on Amazon India.
Flipkart, which was launched 10 years ago from Sachin Bansal and Binny Bansal (perhaps not related), has raised roughly $2.8 billion this year in two individual tranches from the likes of SoftBank, ” China’s ten-cent, Microsoft, and eBay.
“Our target this past year is to ensure a high uniqueness quotient to our selection across categories. We are entirely prepared to approach several billion wishes in time during India’s biggest event of this year. This is all an extension of exactly what Flipkart has done since it started a decade past, when it established the e commerce marketplace in India and served millions from smaller towns and villages benefit from shopping online,” said Flipkart chief executive Kalyan Krishnamurthy in another announcement.